This one actually is a quote, though- it looks like they're quoting TV Guide or something on the billboard.
Im not sure that these are "unnecessary" quotes. Exhilarating looks to be a quote from a review
This one isn't unnecessary, it's sort of like when they take part of a review. Except the reviewer used a single buzzword type thing, so they used "It's" to make it a sentence that isn't super stupid.
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