I'll just repeat Peter, who wrote, "While the real jewel of this sign I snapped in newberry, florida today is the bottom one, the 'brand new' makes me skeptical above, as well as the 'round' and 'oval.'"
It's not so much that I disagree that one of those woman silhouettes demands that anything suggesting "class" requires quotation marks. More that why would you draw attention to your own lack of class. As submitter Ellen wrote, "This inscription is a mystery wrapped in an enigma wrapped in bacon to me."
William explains, "I took this picture while on my trip to Japan this past June at a hostel in Tokyo. In the communal kitchen there was this sign in the cabinet. We weren't quite sure what it meant, but we got some pretty dirty ideas." "free butter" is obviously quite different from regular butter. Like, uh, margarine?