Maybe this ad is using the quotation marks to remind us of the television show of the same name. In their defense, the more you repeat the word "shore" the dumber it sounds, so maybe that was their problem. Shore. Shore. Shore. "Shore." Yup. Thanks, Adam.
I don't usually post the following: newspaper headlines, personal email, craigslist postings, unprofessional websites. I also tend to not crosspost things from other blogs, since I have so much unique material waiting for me to get to it.
Things I see a lot: silica gel "do not eat"; hair dryer labels; inside the bus "do not drill"; Wal-mart sign about IDs; coffee machine with "2" cup sizes; employees must "wash hands".