How can you not notice, 'your choice' you have none. Being at the oil company's mercy. And of course you pay first, as well as "last and always"
@toep, LOL. No kidding--you pay first, last and always.
Actually, they want you to "notice" because gas stations are mixing it up. If you automatically reach for the cheapest gas on the left, it might be the premium. This sign is their defense in case you realize too late that you made the wrong "choice."
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