This combines "unnecessary" quotation marks and the use of the word "shoppe", one of my favorite stupid words! With *asterisks* setting it off, no less.
Of course, "Superbowl" may have also referred to what the "shoppe's" customers would be "hovering" over later in the evening.
Lotta heavy drinkers apparently never make it out of the place.
Maybe they don't think it's really all that super.
I thought it just meant a not-so-super bowl.
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