Change yourself into a really good person now. And, by the way, here's a huge sale.
Actually, if the person making the sign was trying to imply the pun (of both the direction right and the proximity "right here") then the quotes are not totally unwarranted.
Turn right now, or turn right, now? I'm so confused!
I'm going with the double entendre part of it-- It's kinda commanding you to not only turn RIGHT, but also right NOW. I think it was pretty clever, no?
I am most taken by the two glaring red arrows interestinly placed.
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