it prolly has to do with fishes or something so the quotes could make 'sense' here, from a marketing perspective
I think fish is the correct answer. But it's still stupid.
Found you through Cake Wrecks. This is amazing! A woman from my church places quotation marks for emphasis in her emails, saying things like "we 'really' care about this" and "I 'truly' believe she will be healed". It just makes things look like she's writing sarcasm...
I'm pretty sure that the combination of "scale" and splash mean it's going to be a fish store of some sort. I think it's a cute play on words.
bethany's comments make what would otherwise just be tacky suddenly hilarious.
Maybe they are trying to draw attention to the fact that they sell high end lizards? (thus the "scale"?)
A fish theme is definitely the answer. The quotes indicate a bad pun, which is furthered by the "making a splash" remark.
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