At least they didn't make this mistake.
I used to be the ad proofreader for local-crappy-Gannett-paper. I WAS NOT ALLOWED TO CORRECT MISTAKES LIKE THIS!! Apparently the idea is that the customer approved it and therefore we were not allowed to change it. So we'd rather make the customer look like an idiot than let me do my job. Gotcha!
In my own copyediting/layout experiences, customer ads are supplied to us as PDFs or images. We don't have access to the original copy so can't edit it without popping into Photoshop. If they want to pay to look like an idiot, let 'em.
Nah, they're just trying to get the Aretha Franklin song going in your head.It worked for me.
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