I imagine that these quotation marks are to indicate that the driver is a person who wouldn't normally use an expression so foul as "shit" but in this case, for a fancy airbrushed car decor, they are making an exception. Thanks, Bren.
Well, it's probably not meant to be literal. Everyone knows that excrement exists. Then again, everyone knows that bad things in general exist. That slogan is lame even without quotation marks.
In fact, they may improve it with character. Unnecessary, perhaps, but interesting.
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Things I see a lot: silica gel "do not eat"; hair dryer labels; inside the bus "do not drill"; Wal-mart sign about IDs; coffee machine with "2" cup sizes; employees must "wash hands"; that failblog post.
3 comments:
"as it were"
You quite made me "lol", there ... as it were.
You know, because "shit" is a euphimism for "stuff", when in polite company.
Well, it's probably not meant to be literal. Everyone knows that excrement exists. Then again, everyone knows that bad things in general exist. That slogan is lame even without quotation marks.
In fact, they may improve it with character. Unnecessary, perhaps, but interesting.
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