It's really just a subtle nod to rich skaters who happen to like classic rock:"When she gets there she knows, if the stores are all closed \ With a word she can get what she came for \Ooh, ooh, and she's buying a stairway to heaven \ There's a sign on the wall but she wants to be sure \ 'Cause you know sometimes words have two meanings."
In Vans' defense, their logo is a skateboard reading "Off the Wall" (with the quotation marks). I think this use of q-marks is legit because it's a euphemistic phrase. The use of q-marks on the "Closed" sign is a nod to the famous "Off the Wall" logo, so they aren't being used in an incorrect grammatical way but merely to invoke the original logo.
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