Hmmm… this one actually makes sense. The only way it would seem like it was saying it wasn't actually fresh, is if the quote read "It's 'Fresh'". But it's just saying, "It's Fresh". I wouldn't necessarily say these quotations were unnecessary.
I find this incredibly suspicious. Like the milk is telling you "No, no - don't look at the expiration date - trust me. It's fresh."
Ew. I would definitely have trouble drinking from this gallon. Bad quotation placement for sure.
Whether the quotation marks are necessary depends on when the picture was taken, I guess.
I predict that at some future date that statement will be a lie.
If it's the milk speaking, shouldn't it read, "I'm fresh." If it's the jug speaking, how does the jug expect us to know what it refers to when it says "It's"?
I'd be more concerned if it read It's "Fresh."
This doesn't belong here. The quotation marks are appropriate -- they delineate the statement as a slogan, rather than a technical guarantee. I would argue that they are, in fact, necessary.
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