Friday, May 23, 2008

Reliable... really?

I've snarked about this particular gem of an auto repair shop before, but for this long weekend, watch for the 4 recurring posts featuring several different signs from this "trustworthy" shop. I'll post them about every half hour to keep you "interested."

I imagine the marketing meeting for this sign went a little something like this:
"Hey, how about this for a slogan, 'Your car isn't reliable, so bring it here' - pretty great huh?"
"We can't fit all of that on the sign."
"OK, we'll figure out a way to shorten that up for you."

I understand they offer a complete "warranty".

4 comments:

John Peterson said...

Really.

Finnie Family said...

I love the made up word: "handleability". Truly a "class" act!

Not quite the Bradys said...

I afraid this sign is too generic to be of much use in attracting business. There are THOUSANDS of "Reliable" Auto Shops out there. (...buncha weasel greasers...never fix anything...break other stuff on your car...- oh, sorry. Was I ranting?)

caleb said...

"Reliable" is meant to be written as a quotation, just the same as "Two-Thumbs Up".