A Christmas 2-fer. O'Neal's - while correctly used apostrophes are in place, it does make me think that they are in fact senseless single quotes. However, let us continue to the Christmas ham of this sign. The "Local Flavor" is clearly called out for emphasis. With the shortage of nearby shrimp since Katrina much of the Shrimp in Gulfport, MS must be imported.
Regardless of the origin of said shrimp, O'Neal's is still the home of the "best" shrimp po-boys. That may be overstating it a bit, but they're not the worst anyway.