Sunday, February 17, 2008

it's "simple"

(click image to enlarge)
Evidently this power company does not actually want their customers to lower their costs. They seem to imply that you don't have to change all your bulbs, wink, wink. Thanks, Dan.


carmilevy said...

Thank you, thank you, thank you for shedding light on a scourge of society that has tormented me since I first realized my career would revolve around words.

My poor wife has long suffered with my OCD-like response to the stupid errors that business owners make in their signage. Either they're too stupid, ignorant, or both. At least now we have an online salve to this gaping, never-ending grammatical wound.

Anonymous said...

I like their slogan, but why capitalize all the words in it?
Also, way too many widows and orphans in the copy below. I found myself typing shift-returns involuntarily on my own keyboard while reading.