Sunday, October 14, 2007

putting out


I'm hesitant to snark this one, because I actually love the slogan. Just punny enough without being overly cute. Let's just hope that they do, in fact, let you in. Otherwise they're a pretty crummy locksmith. Thanks to contributing editor Jim.

(Some comments here and in other blogs lead me to remind everyone that here at the "blog" we consider slogans a grey area, but go ahead and intentionally misinterpret them.)

10 comments:

Minh Nguyễn said...

I tend not to think of slogans in quote-marks as an abuse of quote-marks: I prefer to imagine the locksmith standing beside the van, dictating the slogan to someone who spray-paints it on. It’s like a mini press release.

maxr said...

Agreed. I feel like this is supposed to be a direct quote. If anything, I suppose you could make the case that it's borderline plagiarism, since they don't attribute the quote to anyone.

VJo said...

I was thinking the same thing. Maybe that's what the owner always says in their TV spots or something.

jimmy said...

"We put ourselves out to let you in" (Spencer 2007, p. 1).

WORKS CITED

Spencer, Joe. Spencer's Safe and Lock Brochure. Herndon, VA: Spencer's Safe and Lock Photocopier, 2007.

Jeff said...

^
THANK YOU!

Seriously, I get that slogans are a grey area, but I don't recall learning that quoting them was "proper" in second grade. It's not incorrect, but it is certainly unnecessary.

Anonymous said...
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Kaytie M. Lee said...

I think what makes it really unnecessary to use quotes in this case is the concurrent use of italics. One or the other. Both is overkill, like underlining italics.

Fun blog!

Anonymous said...

I also think this may be a quote, thats why it's in quotes.

Funny blog though! First time here and I love it so far!

Anonymous said...

I prefer to snark on the use of "Va" instead of the correct postal code ("VA"). None of you other brainiacs saw that?

Reluctant Kerry said...

I love the quotes! Adds a bit of a *wink wink, nudge nudge*

Are they being clever . . . OR are they propositing me?!

(I prefer to think the latter)