Jason saw this in Lake George NY. He writes "They're quite confident that their ribs are the best... but as for the mouth watering part? Not so much." Now that I am thinking of ways people could mis-interpret mouth watering, it's all quite disturbing. I don't recommend it. Maybe that's the reason for the quotation marks.
Also, complainers, please note the cited source when they claim to be the best - withOUT quotation marks. Much more credible.