Wednesday, November 07, 2007

slightly less obnoxious


A few people have alerted me to the announced change in Toys R Us logo, and subsequent removal of quotation marks. Good work, Toys R Us.

12 comments:

Jeff said...

Oh, I don't like it as much. I always found those quotes endearing. It was like "isn't this backwards R just TOOOOOOO cute?! See, we're a store for kids, so we're writing our logo like your first-grader would!"

What the hell does a star inside the R mean? They're ruining my childhood!!!

Anonymous said...

maybe they should have changed it to apostrophes to indicate the missing letter A and E.

Time-Machine said...

Getting rid of the quotes is good, but without the star they've smushed it all together so it looks like one word.

I used to work as ToysRus back in the day when it was Toys "R" Us. Those quotes drove me mad. If I worked there now I think the logo would still bug me.

Anonymous said...

Did you mean alerted?

E :) said...

Technically it should be toys 'R' us, to indicate an abbreviation...

E :) said...

(Agree with anon, in other words!)

bethany said...

indeed. typo repaired.

V'ron said...

Oh, and the new logo looks like the Republican Elephant logo now. Great.

I'm with e:) -- the correct thing to do would make it apostrophes to indicate contraction/dropped letters.

Rich said...

Quotes or not, six years of college and grad-school Russian ruined the company's name for me from the start. It's still Toys Ya Us.

Stix said...

They removed the quotation marks. Great. Has anyone told them that their big ol' R is backwards?!

Anonymous said...

If we really want to get technical, it should be Toys are We.

DJ PARNATE said...

yes it is the repulican logo ..... sublinal advatising to loure in future voters ..... thats how it works ... sibliminal advatising is everywhere i dont miss a trick tho .... my 3rd eye is wide open to the satanic cunts ..... obama u string puppet lol

-B J ROCKAFELLA